We're in a service war

This is Bings attempt to differ from other engines by making life easier for the searcher. Booble has already begun to respond. For the casual searcher, Bing might be more useful. Definitely more usable.
in reference to: Bing - Deep Links Makes Life As A New Mom Easier - Search Blog - Bing Community (view on Google Sidewiki)

Deeper Links in the Chain of Competition

Competition is a beautiful thing. Bing uses deep links as a standard feature. Google shows more deep links in varied contexts and formats. May the user win.

in reference to: Yes, Google Is Showing Deeper Sitelinks In Different Formats (view on Google Sidewiki)