Wednesday, August 13, 2003

MediaSavvy
The online ad boom could delay content charges
Right now, there is more money to be made selling ads online than selling news.

With online advertising continuing to climb (Emarketer says online ad spending will be up 4.8% in 2003), and with online newspapers getting an outsized share of that growth, who is going to be willing to jeopardize their seat on the gravy train by charging for content?…

http://mediasavvy.com/archives/000412.shtml#000412

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