Why Verisign's Wildcard DNS is a Bad Idea
Verisign, owners of what was once Network Solutions, have introduced a new wrinkle to the web. By adding 'wildcards' to their domain name settings, any domain name not found will be redirected to their 'helpful search portal.' This is because, in reality, an address was found: Verisign's wildcards match anything not found elsewhere. If the domain is found, but not the page, that domain's 'not found' page will be displayed. I'll leave it to others to discuss the technical details if they choose to.

Why is this a bad idea? Not because it annoys me personally. If that were a valid argument it would deny fans of certain television sitcoms and certain styles of music their rightful enjoyment. Verisign had a Bad Idea from a business perspective, and from a web perspective. It's a bad business model, it violates the spirit of the web, and it confuses and potentially alienates customers.

A Bad Business Model
Network Solutions was once a government-sanctioned monopoly. Not the open-to-debate type of monopoly Microsoft is accused of being, but a true monopoly. As the only vendor for domain name registration, they could essentially make their own rules.

Those days are gone. Now, domain name registrars can be found on any virtual street corner. Verisign, as the new NetSol, is trying to recover from that loss of monopoly. Let's briefly compare these two alleged monopolies, Microsoft and Verisign/Netsol. Microsoft develops (or purchases) tools that are useful to me, and which I usually have a hard time finding elsewhere for a fair price and the same quality. (I realize that's a subjective statement, so if you disagree, feel free to write your own article and make your own subjective statements to the contrary.) Microsoft has done a world-class job of marketing, making their tools the de facto standards of the software world, as far as the average end-user is concerned.

Verisign provides no services which can't be found elsewhere, at a better value for the same or superior quality. Their marketing has done nothing compelling to cause me to desire their services. Although they have lowered prices on extended domain name registration, their first-year price is exactly what it was during the days of their monopoly. This makes bad business sense when equal or better registration services are commonly available for less than one-third the cost. Higher prices, in a good business model, must be offset by some compelling reason for the customer to pay them. Verisign has not provided that reason.…

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