“Is your website getting a lot of traffic, but not a lot of sales? Maybe you need to take a look at the keywords you're using. Praveen Viswanath walks you through keyword selection process, and sums it up with ten keyword selection commandments to help keep you on track.
A term or a phrase used by a searcher to find information on a particular topic is called a "keyword." "Keyword selection" is the process of scrutinizing different prospective keywords to select the right ones for your campaign. It is the stepping stone to your success in the Web world. Find the right keyword, and you strike gold. Make a mistake, and you've just punched yourself in the face.
There are two categories of people interested in keyword selection: those trying to get more website traffic in general, and those trying to get more ‘qualified’ traffic. This article is for the latter type. What is the use, if you have some 10,000 hits a day but the business conversion is just 0.1%? Wouldn't it be better to have only 1000 visitors with a 30% conversion rate? After all, 300 is better than 10. From here on, whatever we do, our final aim shall be to get more "qualified" traffic.”
The Ten Commandments
http://www.seochat.com/c/a/Choosing-Keywords-Help/The-Ten-Commandments-of-Keyword-Selection/3/
http://www.seochat.com/c/a/Choosing-Keywords-Help/The-Ten-Commandments-of-Keyword-Selection/
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