“Search engine optimization, or "SEO" in the biz, isn't only for people trying to turn their Web site into a revenue machine, to make money online, but can really be useful for everyone building Web sites. There are lots of different facets to writing, designing and adjusting your Web pages to maximize the chance of them being a top result for search terms, but one of the best - and easiest - is to work with keyword density.
What is keyword density? It's basically a measurement of how relevant a given keyword "topic" is to a page of material. For example, this page is quite relevant to the word 'keyword' and the phrase 'keyword density' because both occur many times. More importantly, the ratio of their occurances to the total number of words or phrases on the page is reasonably high because, well, they occur a bunch of times.
That's what keyword density is about. The keyword density of the word "keyword" is calculated by counting the total number of words on the page, then figuring out how many of them are "keyword". Typical highly-ranked sites have at least a 2-3% keyword density for the key search word or search phrase.…”
http://www.free-web-money.com/000437.html
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